Lesson 1— Improving Prompts

Using clear structures or frameworks makes prompts more precise and improves AI output.

Persona vs Role

• Persona = Personality or style.
  Example: “technical, precise, formal,” “friendly coach,” “playful storyteller.”
• Role = Function or responsibility.
  Example: “installation technician,” “songwriter,” “marketing manager,” “tax advisor.”

You can combine both:

• “You are a technical support engineer with a calm, patient persona, explaining things step-by-step to non-experts.”

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3.1.1. The PTCF Framework

PTCF = Persona – Task – Context – Format

Component	Description	Example
Persona	Assign a role and personality to the AI.	“You are a creative preschool storyteller who uses simple, age-appropriate language.”
Task	State the specific action you want.	“Write a short bedtime story that 4-year-olds can understand and that ends with a moral.”
Context	Explain the background and purpose.	“The story will be read aloud during preschool nap time to help children relax.”
Format	Specify the structure or formatting.	“The story should have 5 short sentences, each on its own line. The last sentence must contain the moral in simple words.”

Full PTCF Example – Email:

• Persona:
  “You are a professional HR manager with a supportive, empathetic tone.”
• Task:
  “Draft an email to an employee informing them about a change in work schedule.”
• Context:
  “The schedule is changing because of a new client project. The change is not optional but we want to keep morale high.”
• Format:
  “Write 150–200 words, with a clear subject line, a short introduction, the explanation, and a polite closing.”

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3.1.2. The C.A.R.E. Framework (for Image Prompts)

C.A.R.E. = Context – Action – Requirements – Examples

Component	What to Include	Example for Image Creation
C – Context	Background info, audience, and usage.	“For an AI art workshop for kids, we need a poster image to advertise the event.”
A – Action	What you want the AI to create.	“Generate a high-resolution image of a futuristic city where nature and kids blend seamlessly.”
R – Requirements	Style, format, tone, size, details.	“Bright, colorful cartoon style, happy mood, 16:9 aspect ratio, enough empty space for text.”
E – Examples	Reference style, artist, or mood.	“Inspired by Pixar-style animation, but set in a futuristic city with lots of trees and parks.”

Full C.A.R.E. Example – Social media post:

• Context:
  “We are promoting a weekend coding camp for teenagers on Instagram.”
• Action:
  “Create an image showing a group of diverse teenagers coding together on laptops in a modern classroom.”
• Requirements:
  “Vibrant, modern illustration; include code snippets on the screens; 1080×1080 resolution; leave space at the top for a title.”
• Examples:
  “In a style similar to modern educational tech illustrations, dynamic and energetic.”